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RESUME

Skills

Education â€‹â€‹â€‹
 

California Polytechnic State University, San Luis Obispo

Graphic Communication, Bachelor of Science

Concentration: Management 

Marketing
Veneer Studio

Berkeley, California

Associate Producer- October 2015 - current

Developed and executed social media strategy, tracked campaign effectiveness using Facebook Insights, Google AdWords and Google Analytics, assisted in website development, assisted with photo and video shoots to build out client assets, managed websites using WordPress, QA copy and graphics to maintain brand consistency across multiple channels, helped create brand awareness for clients through ideation and implementation of PR efforts and marketing collateral

YapStone

Walnut Creek, California

Marketing Coordinator- June 2014 - current

Supported the marketing team and YapStone verticals. Distributed marketing materials to customers, created and scheduled eBlasts using ExactTarget, A/B tested email subject lines and creative, tracked email statistics against revenue, managed the RentPayment Facebook and Twitter, planned and executed social media strategy for campaigns, helped with customer attrition through creating custom marketing campaigns, updated the YapStone blog, worked with the sales team to prepare for trade shows.

  • Social Media/ Blogging; Twitter Analytics, Twitter Ads, Instagram Ads, Tweet Deck, Sprout Social, Facebook Insights, Facebook Ads, Quora, Tumblr, Wordpress, LinkedIn, Hootsuite, Woobox 

  • Design: Adobe Create Suites; Photoshop, InDesign, Illustrator, Bridge, iMovie

  • Google AdWords, Google Analytics

  • Basic HTML knowledge

  • Accomplish tasks and deliver projects on time 

  • Extremely organized

  • Excellent Communication and leadership skills

  • Proficient in PowerPoint, Word, Excel 

  • Able to work with Mac or PC 

  • ExactTarget (Salesforce)

  • A/B Testing 

  • Mail merge

2010 - present

Annie's Homegrown

Berkeley, California

Buzz Marketing Intern- Summer 2013

Provided support in social media, advertising/digital marketing, PR, cause marketing, and general administration. Updated the Annie's Website, maintained microsites, coordinated events, created graphics for the Annie's Facebook page, created tweets, monitored social media, fulfilled promotional items, created a Tumblr strategy, created a blogger program, created a brand ambassador strategy, created blog posts.

2010 - present

Cal Poly Graphic Communication Department

San Luis Obispo, California

Social Media/Marketing Project Manager- January 2012- June 2014

Helped with development of a social media and marketing strategy for the Cal Poly Graphic Communication Department. Social media efforts included Facebook, Twitter, YouTube, Instagram, and LinkedIn. Also created and E-Zine to update student, staff, and alumni with current events and news within the department.

Meredith Corporation

​San Francisco, California

Digital Marketing Intern-Summer 2011

Created spreadsheets for proposals, used PowerPoint and Excel, organized servers, uploaded blogger posts and Word Press, contracted guest bloggers to participate in blogger programs, updated Facebook and Twitter, researched competing sites, developed and tracked articles for partnership sites such as Accuweather.com  

DuoDater.com

​Palo Alto, California

Digital Content Editor-August 2011-January 2012

Focused on social media marketing and publicity efforts. Tasks included writing blog posts, reaching out to guest bloggers, updating Twitter and Facebook, researching competing dating sites, and promotion of DuoDater. 

Administratve 
Experience

Jessica Goldman Foung
​San Francisco, California
Personal Assistant- October 2015 - Current

Took Assisted in home management with tasks including scheduling and coordinating repairs and maintenance checks, assisted with grocery grocery shopping, returns and shipping, vetted and hired in-home theraputic services, dropped of donations, contacted DMV for registration renewal, researched and purchased new home appliances. Supported Jessica’s Sodium Girl business; monitored Pinterest, researched tools and best practices for filming, tested recipes, created an editorial calendar for the Sodium girl Facebook, Instagram, and Pinterest.

​Alpha Omicron Pi
​San Luis Obispo, California
House Manager- January 2012 - January 2013

Took on full responsibility for the upkeep, maintenance, and organization of chapter house. Created and organized leases, put in work requests, coorindated and scheduled maintenance appointments, handled billing of maintenance work, organized meetings to prioritize household needs while considering budget, planned process and lead meetings to assign rooms and roomates, created process documents for house rules and upkeep of house.

Dr.Trevor Cardinall, Cal Poly Corporation

San Luis Obispo, California

Student Assistant- Current Position

Student Assistant for CIRM Bridges Program. Organized, mailed, and archived paperwork, graded student papers and assessments, updated program website, devloped an outreach and marketing plan to promote CIRM program among top California universities, created process documents, scheduled and coordinated interviews, managed hiring process of my replacement after graduation. 

Sales
 
Nordstrom

Walnut Creek, California

Lingerie Department, Certified Fit Specialist- Summer 2012

Salesperson for Nordstrom. Worked closely with customers to provide the best service and shopping experience. 

Univeristy Graphics Systems

San Luis Obispo, California

Sales Intern- Spring Quarter 2011

 

Assisted the UGS Sales Manager with quotes, applications for print, completion of job dockets, billing and customer surveys. Reached out to potential clients on the Cal Poly campus. 

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